How to Write the Perfect Update?

Read this checklist to learn how you can write the perfect update.


Marketing on LinkedIn helps companies engage a community of professionals to drive actions that are relevant to their business. And some tricks to fine-tune your LinkedIn Updates could often enlarge the impact and create more noises with less effort. Here are some key takeaways:

  • Keep the Updates short (<150 words) and succinct with a hint of thought-provoking questions/hashtags at the end.
  • Use the “Content Suggestions” function to find shareable contents by followers and employees.
  • Use visuals, images (1200x627 pixels) and videos (30-120 seconds).
  • The 411 Rule: For every 4 pieces of engaging contents about your audience, include 1 piece of content about you from another source and 1 piece of content about you.

Once the Update is ready, ask yourself the question, “Would I click on this?”

To learn more, please click here.

Subscribe to DBS BusinessClass

Stay updated with latest industry trends and insights in Asia, connect with a network of entrepreneurs, and gain access to exclusive event invitations.

How your phone and bank can be your travel bffs

Connect  to thousands of entrepreneurs in Asia

Learn about market trends and insights

Network at exclusive events

Consult global business experts and seasoned advisors