How to Write the Perfect Update?
Read this checklist to learn how you can write the perfect update.
Marketing on LinkedIn helps companies engage a community of professionals to drive actions that are relevant to their business. And some tricks to fine-tune your LinkedIn Updates could often enlarge the impact and create more noises with less effort. Here are some key takeaways:
- Keep the Updates short (<150 words) and succinct with a hint of thought-provoking questions/hashtags at the end.
- Use the “Content Suggestions” function to find shareable contents by followers and employees.
- Use visuals, images (1200x627 pixels) and videos (30-120 seconds).
- The 411 Rule: For every 4 pieces of engaging contents about your audience, include 1 piece of content about you from another source and 1 piece of content about you.
Once the Update is ready, ask yourself the question, “Would I click on this?”
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