Innovation & Technology
Attracting the right talent depends on cultural and value fit, and differentiated service that they would be proud working for.
Nowadays with fierce competition for the best talent, companies are often puzzled on how to attract them to join their team. With the rising emphasis on self-actualisation and workplace satisfaction, employees are far less willing to settle for just an average paid job and will take time to assess and compare each company before making a decision. With many companies like Apple and Facebook who are generous in their employee benefits, many companies now faces with the question on what kind of benefits employees actually look for.
LinkedIn has surveyed over 600 professionals in Hong Kong across industries to discover what employees see as the important perks that would influence their employer selection.
The result revealed an overwhelming 76% indicated that a matching culture and value is what employees value the most when selecting their employers. This is higher than the global average, where 66% indicated likewise. This is followed by perks and benefits (57%), and what products or services the company offers (52%). If you are proud of your company’s vision and culture and feels that this differentiates yourself from the rest, then it is a good time to showcase that!
According to Glassdoor research, some of the top few perks that employees look for are paid maternity/paternity leaves or paid time-offs, personal travel allowances or even student loan reimbursements.
Some begs to differ where at the end of the day, what attracts the best talent most isn’t about those fancy perks. It is whether the company could provide the best opportunity and an environment with the correct fit in terms of culture and value. The LinkedIn survey revealed that the most important three traits in employees’ considerations are as follows: an honest perspective of the working life, able to hear an honest opinion from employees in the company, and a differentiation in the market that the employee would be proud to associate with.
In fact, another LinkedIn global survey in 2014 suggests that an improved job title, better location or even increased job security – traits usually identified as attractive – make a less impact than you think. Instead, 56% preferred to work in a workplace with a good reputation, while 20% favoured a company that provides a successful product or service.
When it comes to attracting the right talent, we are often misled to think that perks and benefits are sufficient. In reality, it all depends on the cultural and value fit, honesty, and a differentiated product or service that potential employees would be proud working for.
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Published Date: 23 Jan 2018
Content provided by Gpayroll
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